Sponsor Kit & Terms (Summary)
CAARU connects RU alumni across Canada through events, networking and lifelong camaraderie. This Sponsor Kit summarizes available packages, creative specifications, and the key Terms & Conditions for advertising with CAARU.
Sponsorship Packages
Includes
- 300×250 sidebar ad
- 1 Facebook post
- Enhanced directory listing
- Monthly stats
Includes
- Homepage Hero (1-week rotation)
- Sidebar & newsletter mention
- 2 social posts
- Featured listing
Includes
- 300×250 sidebar ad
- 1 social post
- Basic monthly stats
- Standard listing
Includes
- Homepage leaderboard
- Sidebar & newsletter
- Monthly report & resize
- Premium directory listing
- Priority support
Includes
- Event page hero
- Sponsor box display
- 1 social post
- Email registration mention
Includes
- Event page hero
- 2 social posts
- Email mention
- Standard support
Creative Specifications
File Formats
JPG, PNG, WebP. Animated GIFs accepted for sidebar (max 8s).
Creative Sizes
- Leaderboard: 1200×300 (desktop) / 320×100 (mobile)
- Sidebar: 300×250
- Event Hero: 1200×350
- Mobile: 320×50
File Size & Assets
Preferred under 150 KB. Provide 2× retina assets where possible.
Submission Deadlines
- Static creatives: 7 business days
- Animated/complex: 10 business days
Key Terms & Conditions
Content Standards
Advertisements must align with CAARU's community values. We do not accept political campaigning, hate content, adult services, illegal services, deceptive offers, or content that violates Canadian law.
Approval & Rejection
CAARU reserves the right to approve or reject any advertisement. Rejection prior to go-live will result in a full refund. If removed without cause after launch, a prorated refund will be issued.
Payment
Payment is due before first placement unless written credit terms are agreed. Accepted methods: e-transfer, credit card or invoice.
Reporting
Monthly reports include impressions, clicks, CTR and registrations attributed via UTM. Aggregated metrics only; personal data not shared without consent.
Intellectual Property
Advertisers confirm they own or have permission to use all creative assets. Advertisers grant CAARU non-exclusive right to display the creative for the contract duration.
Cancellation
Cancel >7 days before go-live: full refund. Cancel during live campaign: prorated refund; design/setup fees non-refundable.